Business Finance Homework Help

Read the case study, “Cottage Senior Living.”

Word Count: 300 words or less

• Service categories: 10 words or less
• Service area boundaries: 50 words or less
• Service area profile: 240 words or less

Description

The initial step to a service area competitor analysis is  to review the external analysis with specific attention given to the health organization’s service area. The initial step includes defining the service category, determining service area boundaries, and creating the service area profile. Using the template provided, define the:

• Service categories:Cottage Senior Living has several service categories Choose one service category (i.e. Assisted Living,Memory Care Units, or Active Adult Units to develop your analysis)
• Service area boundaries. The service area is considered to be the geographical area surrounding the health organization from which it pulls the majority of its customers/patients. Review Exhibit 4, “The Cottages Portfolio” from the case study and select one service area location. Beyond the geographical area, service area boundaries also include the following:
  • Consumer preferences.
  • Personal values.
  • Social values.
  • Multiple service areas
• Service area profile. The service area profile includes key competitively related economic, demographic, psychographic (lifestyle), and community health status indicators. (Choose three variables, such as economic, demographic, psychological, health status indicators, risk indicators, and/or notifiable disease incidence, on which to develop your response).

  The Cottages

1. U.S. Census Bureau
2. U.S. Department of Health and Human Services
3. State, county, and local government health, economic, and demographic data websites.
4. U.S. Department of Commerce. Bureau of Economic Analysis
5. City-Data
6. Alabama Public Health http://www.alabamapublichealth.gov/healthstats/
7. CDC. https://www.cdc.gov/nchs/pressroom/states/alabama/alabama.html