Business Finance Homework Help
UCF How 2020 Ushered In New Era of Athlete Activism Sports Marketing Case Discussion
Use material from ““Our voices are louder when we stand together: How 2020 ushered in a new
era of athlete activism” and Chapter 9 from the textbook to provide the following
1. Discuss the positive impact of WNBA player activism on fan connection to the WNBA using
the Psychological Continuum Model for interpretation purposes.
2. Discuss the negative impact of WNBA player activism on fan connection to the WNBA using
the Psychological Continuum Model for interpretation purposes.
3. Imagine you are Director of Marketing for a professional baseball team and have been
asked to “leaky bucket syndrome” that often characterizes fans in the allegiance stage of
the Psychological Continuum Model. What marketing activity would you recommend based
on the activities and impact of WNBA activism?
