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Panola College Iceland What Makes an Ad Go Viral Management Discussion
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What Makes an Ad Go Viral?
The assignment is based on 6 Sticky Principles articulated by Chip and Dan Heath in their book, Made to Stick. The 6 Sticky Principles is summarized in the ppt slides posted on canvas. For this assignment, you will have to find an ad that you believe has gone viral. Provide one page typed about the commercial that you choose using 6 sticky principles. How the principles are applied to the commercial.
