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NYU Marketing and Personality Type Questionnaire
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1. Indicate how you scored on each of the dimensions – compliant, aggressive, and detached.
2. Do you think your highest scoring dimension fits you?
3. Why would marketers be interested in this information? How might marketer’s position their products or services to appeal to each of these personality types? Find an ad that appeals to one of these types – compliant, aggressive or detached and scan and attach the file with an explanation.
