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Park University Facebook Social Marketing Evaluation Essay
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Students will have the opportunity to evaluate and give feedback of a social media site.
Directions
You are required to submit a 6-8 page paper describing your evaluation of the value and effectiveness of a social media site. For this paper you should:
- describe the site, explain how it is used, and describe its profit strategy
- discuss its target market and the value it provides to users
- describe the value it provides to firms
- illustrate this value by providing some examples of campaigns carried out on the site
- discuss some risks or disadvantages associated with the use of the site and give some examples of ‘epic fails’
- conclude and provide an overall evaluation of the site’s value
