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Rutgers University Chipotle Marketing Mix Paper & Presentation
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What actions should the organization take to close the gap that you’ve decided to close?
Tip: This portion of the project is about the FUTURE. Do NOT describe what the company is currently doing. Instead offer a recommendations that draws on previous parts of this report, additional research and your creativity and imagination.
Start with the marketing mix element to which the gap is most closely related (product, place, price, promotion). Next, consider gaps in the other three marketing mix elements. Consider adding photos in the appendix.
