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BUS 082 San Jose City College Shark Tank Pitch Approaching the Customer Paper

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PLEASE COMPLETE PART 1-2 and 3

PART 1:

You are an entrepreneur pitching your million-dollar idea to the “Shark Tank”. The Sharks are investors that may invest in you and your new idea. Use this template to prepare a sales script that will function as a script or outline for your “Shark Tank” video presentation.

Approaching the Customer: This is where you will begin your written script for your “Shark Tank” pitch. You should include:

  • Introduction
  • Personal story
  • Company story
  • Find parallel to establish customer relationship Determining Needs:

Proving that there is a need for the market of this product (testimonials, questions, profit points, overall view of the market – soccer market, pet luxuries, handbag, etc.)

  • Transition Statement: Summarize market needs and then introduce the product.

PART 2: Presenting the Product:

Demonstrate 5 features and 5 benefits of the product.

  • Use sale aids
  • Be creative
  • The goal is to get the Sharks involved

Product Features

Product Benefits

1.

1.

2.

2.

3.

3.

4.

4.

5.

5.

PART 3: Objection Analysis:

Prepare an objection analysis sheet; include objections based on time, need, source, product, and price.

Potential Objection

Prepared response

Time:

Time:

Need:

Need:

Source:

Source:

Product:

Product:

Price:

Price:

Describe the close of the sale. Include potential future product ideas and a reassuring statement. The goal is to end the sales pitch positively to infuse confidence into potential investors.