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Loyalist College Steps to Improve Social Media Marketing Article Review

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I’m trying to learn for my Marketing class and I’m stuck. Can you help?

Read the Article: https://hbr.org/2020/01/4-questions-to-boost-your-social-media-marketing

In your own words, summarize the 4 step strategy that you would follow to  boost your social media marketing. You are expected to write a summary.