Business Finance Homework Help

MKTG 466 University of Pretoria Marketing Research and Internet Advertising Essay

Get Your Custom Essay Written From Scratch
We have worked on a similar problem. If you need help click order now button and submit your assignment instructions.
Just from $13/Page
Order Now

Requirements

The purpose of this assignment is for you to write a term paper that demonstrates that you understand how to develop a marketing research plan. Therefore, your term paper must focus on a marketing research problem.

Sample topics: Please select one and follow the rubric.

How can marketing research be used to evaluate the effectiveness of Internet advertising for reaching a specific target market? Describe your plan for developing a study that addresses this research question.

A manager asks you to develop a new advertising campaign. What kinds of research are necessary to develop such a campaign? Describe your plan for using marketing research to create an ad campaign.

The owner of a company believes that the company’s products would do well in overseas markets. Explain your plan for determining whether these products could succeed in foreign markets.

Address the introduction and the literature review only

Introduction 800 words

Literature review 1000 words

Check the attached rubric and a book you will find useful.