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MKTG 466 University of Pretoria Marketing Research and Internet Advertising Essay
Requirements
The purpose of this assignment is for you to write a term paper that demonstrates that you understand how to develop a marketing research plan. Therefore, your term paper must focus on a marketing research problem.
Sample topics: Please select one and follow the rubric.
How can marketing research be used to evaluate the effectiveness of Internet advertising for reaching a specific target market? Describe your plan for developing a study that addresses this research question.
A manager asks you to develop a new advertising campaign. What kinds of research are necessary to develop such a campaign? Describe your plan for using marketing research to create an ad campaign.
The owner of a company believes that the company’s products would do well in overseas markets. Explain your plan for determining whether these products could succeed in foreign markets.
Address the introduction and the literature review only
Introduction 800 words
Literature review 1000 words
Check the attached rubric and a book you will find useful.
