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Strayer University New Skin Care Product Persuasive Strategic Communications Plan From
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The outline below asks you a series of questions that will help you write your communication proposal due in Week 8. Answering these questions thoroughly will give you an outline to use to write your proposal.
Step 1
Select a topic for your informative or persuasive strategic communications plan from the options below:
- Internal Promotion
- New Job Opportunity Interview
- Pitching a Project Idea
- Mini TED Talk
- Topic of Your Choice Approved by Your ProfessoTemplate
for Outline: Assignment 1Name:
Date:
- Description:
- What
is your challenge or opportunity? - Why
is this professionally important to you?
- What
- Goal:
- What
goals or outcomes do you want to achieve with this communication?- Is
the communication goal clear, concise, and actionable?
- Is
- What
- Audience:
- Who is your target audience?
- What
are the professional positions of the audience members? - What
demographic characteristics will the audience comprise? - What
is your relationship to the audience? - What
background knowledge and expertise does the audience have? - What
does the audience know, feel about, and expect concerning this
communication? - What
preconceptions or biases do you possess that might prevent you from
building rapport with your audience?
- What
- What
information is available about your audience?- What
research or sources will you use to obtain information about the
audience? - What
conclusions have you been able to draw about the audience?
- What
- What
tone will you use to convey your message?- Is
the setting casual or formal? - Is
the communication personal or impersonal?
- Is
- Who is your target audience?
- Key
Message:- What
is the primary message you must convey to your audience?- Is
the message compelling and memorable? - Is
the message clear and concise? - Is
the message aligned with your audience’s goals and needs?
- Is
- What
- Supporting
Points:- What
three or four points, reasons, or justifications support your message?- What
research or sources will you use to obtain facts and data about your
message?
- What
- What
- Channel
Selection:- What
communication style will you employ (tell/sell or consult/join) and
why? - What
channels will you use to deliver your message, and why will they be the
most effective? - What
purpose is served by each style and channel you have selected?
- What
- Action
Request:- What
is your action request? - Is
the action request you are making to your audience clear, concise, and
easily actionable?
- What
- Description: