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PRLS 410 George Mason University Article on InEvent Inc by Erin Schilling Summary

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Part 1 : Develop a presentation that gives an overview of your semester project.  Include the following KEY points:

  1. The organization is… (name, location, size, sector). It was formed when… (history). 
  2. Our mission (purpose) is to … 
  3. The organization offers… (services) that are designed to serve….. (markets)
  4. One business goal that the organization plans to complete in the next year is…
  5. The organization will achieve this goal by… 
  6. In the next 5 years the organization will … (vision) and expects to have to overcome the following challenges…
  7. One SMART goal is…
  8. Here is the organizational chart. The … (structure type). This structure best represents the organization because…
  9. The most valuable part of this project for me was…because…
  10. The assignment (or aspect) that I found most challenging was…because…
  11. Provide a complete bibliography of ALL references/resources used for this project, including footnotes and full information about the required interview.

Part 2 : Find and read a recent (within the last 10 years) and relevant article or other media piece from a credible and reputable journal, periodical, book/book section or multi-media presentation that is about you’re the type of organization you selected for your semester project. Do not use a website.  You should be able to relate the content to business administration in sports, recreation, tourism/hospitality or event management. 

Evaluation (15 points) will be based for the Journal Article on:

  • Ability to summarize the article’s main points clearly and concisely 
  • Relevancy of the article to your semester project and/or the sports, recreation, and tourism/hospitality or event management industries.
  • Ability to summarize the article’s main points clearly and concisely in the form of a paper.  
  • Relevancy of the article to your semester project and/or the sports, recreation, and tourism/hospitality or event management industries.