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MGT 4478 Troy Socio Cultural Factors for A Successful Business Expansion Report
Term Project
MGT 4478: Managing in a Global Environment
Troy University
Section Two; Socio-cultural Analysis:
Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.