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Arizona State University Communication in the Workplace Questions

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Need help with my Marketing question – I’m studying for my class.

1. If the senior management team has a fiduciary duty to manage the shareholder’s money and grow the company, then why did Brad’s message not do so well? (How come ordinary employees can’t see the merit in management doing the RIGHT thing for the company…?)

2. What would YOU recommend Brad do differently? Don’t just tell me what – tell me WHY you come to this conclusion