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UMO Marketing BMW Case Study
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Question #1. How does BMW segment its consumer? Why does this work for BMW?
- Question #2. What does BMW do well to market to each segment group? Where could it improve its marketing strategy?
Question #3. Should BMW ever change its tagline, “The Ultimate Driving Machine”? Why or why not?
Incorporate readings into paper.
- MKT 640 Case Requirements [Feb. 29, 2020] File
to properly write your case study report.
