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FIU Case Study IMAX Expansion Bric Economies
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Please read the attached case study, then answer the questions (no minimum of words required)
- What competitive advantages underlie the success of IMAX? Are these sustainable?
- What motivates IMAX to expand internationally into emerging economies, such as the BRIC countries?
- How would you evaluate IMAX’s international expansion to date?
- If 400 of the remaining 1,550 screens are to be allocated to the BRIC economies, how would you distribute them by country? Within each country, how would you distribute them among cities?
- Identify key business risks in international expansion to the BRIC economies. How should IMAX address these business risks?
