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American College of California Competition for Medical Devices in Singapore Essay
We are a fictious import/export company in America in the business of medical products
We are exporting 4 CPAP medical device items to Singapore.
Explain in a paragraph or two how competitive it is in Singapore for medical devices.
Please describe in 2-3 paragraphs the market opportunities for exporting CPAP machines to Singapore. Basically how prevalent is sleep apnea in Singapore and state some facts about the medical device industry in Singapore.
Please describe in 2-3 paragraphs the market size in Singapore for medical devices. Include GDP facts, a health IT market size, how much US exports have been sent to Singapore and the market share percentage there.
Please describe in 2 or 3 paragaphs how we as an export company will use air freight as a distribution mode. How long would it take to send from Boston to Singapore. Where the devices would lead from Boston and arrive in Singapore.
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We are also importing 4 medical devices (blood pressure machines) from Singapore to America.
What’s a marketing tool we can do as the American company importing these products? For example are we going to use salesmen? Boston is a leader in medicine so please try to incorporate that as well. Conventions, social media, awareness programs etc. (2-3 paragraphs) I know we’ve done this on the previous question, it can be similar but please don’t use the same as before
How can we determine pricing on the products after we import it. How can we compete with other blood pressure machines? Rigid structure or flexible cost pricing? (2 paragraphs or so)