Business Finance Homework Help
Configuration Technology Services Discussion
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Proposed company name: |
Configuration Technology Services |
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Proposed product or service: |
Engineering Product Design Services |
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Why is this company name significant? |
As the name describes we bring new technology to the product we are that we’re one of the best in the industry. |
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Company Mission |
We are the preferred design, technology, and innovation partner, creating differentiated products and services that delight customers and drive business growth |
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Why did you choose this product or service? |
The type of capabilities we have is very different from other organizations. We have a set of creative folks and a set of engineering talent. This is a unique combination, which brings value to our customers. We bring design and technology together. |
Explain Executive Summary for the above Company with the below requirements.
A marketing plan starts with an executive summary. An executive summary should provide all the information your company’s executives need to decide without reading the rest of the plan. The summary should include a brief description of the market, the product to be offered, the strategy behind the plan, and the budget. Any other important information, such as how your competitors and channel partners will respond to the actions your firm takes, should also be summarized. Because most executives will be reading the plan to make budgeting decisions, the budgeting information you include in the summary is especially important. If the executives want more detail, they can refer to the “budget” section, which appears later in the plan. The executive summary should be less than one page long; ideally, it should be about a half page long. Most marketing plan writers find it easier to write a plan’s summary last, even though it appears first in the plan. A summary is hard to write when you do not know the whole plan, so waiting until the plan is complete makes writing the executive summary easier.
