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Yorkville University Business Strategy Discussion Questions
Learning activity 5:
Canada’s one-time beacon of success in the technology field, Blackberry (a.k.a. Research in Motion), is said to be struggling due to some key strategic decisions made by their executive. Conduct some research to find where and why the company may have gone wrong and present your findings. What are some of the key lessons other Canadian companies might learn?
Learning activity 6:
To what extent does the organizational culture of an organization to which you currently belong or previously belonged support the strategic direction(s)? Can an overall strategy be successful if it is counter to the belief of the culture? Why or why not?
learning activity 7:
What are business analytics and why are they important in organizations today? What impact has the internet had on marketing strategy and research and development activities? Is it now easier or harder to strategically position yourself?
Learning activity 8:
Go to the Balanced Scorecard Institute website, click on “Resources,” and read about the balanced scorecard; discuss how it could be used by a company to help achieve strategic success (see Examples and Success Stories tab). Was the outcome for these companies inevitable? What strategies helped to ensure that their strategy remained effective? What indicators would you see as most important for your organization?
Learning activity 9:
Complete the Assurance of Learning Exercise 10C on p. 317 of the textbook. Which of the 16 activities do you find the most unethical? Why? Are companies generally ethical, and do they do enough to convince you that they are socially responsible? Why or why not?
Learning activity 10:
What has been your experience with international business? Have you travelled internationally with your job, and if so, where? To what extent do you feel international travel can make a person a more effective businessperson? Cite personal examples if possible.
