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Grantham University Psychographic Segmentation Discussion
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I’m working on a business multi-part question and need an explanation and answer to help me learn.
Complete the following questions in full and complete detail. Make sure that you either number or repeat the question when answering. (All questions must have at least 4 quality sentences when answering)
- What are the different segmentation variables that can be used by marketers to narrow the market? Explain what is involved in each one.
- In a table format discuss the different product classifications and the factors that differentiate them.
