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UP Marketing and Cultural & Communication Methods Discussion
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- Discuss the Hofstede’s cultural framework and how it influences marketing communication 400 words
- Using academic research, select three marketing communication methods and discuss what factors need to be considered when promoting a product or service in a different country 600 words
It is vital to read widely around the topic in order to develop a good understanding, especially the works by:
Usunier, Jean-Claude & Lee, Julie Anne (2013) Marketing across cultures (Sixth edition, Harlow, England: Pearson.
Harvard Referencing
No Introduction or Conclusion
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