Business Finance Homework Help
MARK 3310 UTRGV Assessing Global Opportunities and Regions Analysis Discussion
As business operations move across legal and economic boundaries, many issues can arise. Excluding the United States, Mexico, and Turkey, select a nation and analyze specific marketing-related issues encountered there by foreign firms. Lastly, present a managerial remedy to issues encountered (2-3 sentences only).
Module topics: international research, secondary data: sources, availability, and use issues, quantitative and qualitative research methods, and multicultural sampling issues, influence of political and economic change, level of economic development and marketing’s contribution to a nation’s growth, importance of trading associations among nations, importance & evolution of economic union, evolving patterns of trade especially shifting toward a free-market systems, strategic implications for marketing in the region, diversity and relationships within regions, etc.
Use at least two module topics listed above in the discussion answer.
Use class-related terms, concepts, and theories to move your post from a summary to an analysis. Do not reiterate specific company, culture, and/or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firm’s experience entering a foreign market.
Book:
| International Marketing 18e | |
| Author | Cateora and Graham |
|---|
The attached rubric provides the expectations and criteria for how our analysis posts will be assessed.
Quality sources: Wall Street Journal, BBC news, Forbes, Fortune
Reference format ex.: Author’s name, Wall Street Journal, Name of specific article, March 2020 and include the hyperlink, as last line of submission.
