Business Finance Homework Help

Question- 1

Background
The Country Pure Foods: Delivering Juice to a Thirsty World video illustrates the channel and physical distribution strategies (the PLACE element of the marketing mix) used by Country Pure Foods, a manufacturer and distributor of beverage products, including juices, single-serve water, and most recently, ready-to-serve iced coffee.

Country Pure Foods specializes in juice products, which it manufactures and distributes under its own brand names [Ardmore Farms, Natural Country] as well as through private label arrangements with retailers, such as Buehler’s Grocery Store Chain, and under contract arrangements with major national brands.

A number of distribution and channel concepts are explained in the video, including multiple-channel distribution strategies, cooperation among channel members, supply chain activities, and physical distribution technologies. The video provides visual examples of the storage, warehousing, and transportation functions which are account for nearly 30% of the cost of many products but are not typically transparent to consumers.

View the Country Pure Foods: Delivering Juice to a Thirsty World video and then posts a response to the following questions:

https://www.viddler.com/embed/80390c9e/?f=1&autopl…

• Explain how Country Pure Foods employs a multiple-channel distribution strategy. Now explain in more general terms why most firms employ a multiple channel distribution strategy.
• Your text and the video state that “Close cooperation among all firms in the network is critical to meet the needs of the customer at the end of the supply chain”. Give examples of cooperation among channel members as shown or implied in the Country Pure Foods video.

Question – 2 –

U.S. Retailers: New Challenges, New Opportunities

View the U.S. Retailers: New Challenges, New Opportunities video and then posts a response to the following questions:

https://www.viddler.com/embed/88a13039/?f=1&autopl…

• Are there limits to the growth of online shopping? Explain.
• Why are some customers worth more to a retailer than others?
• What can a retailer do to keep these customers?