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Southern NH University Maria Sharapova I Feel Pretty Campaign Discussion
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First, read Chapter 11 in your text and watch the following commercials:
I Feel Pretty – Maria Sharapova
Handshake – 2013 Stanley Cup Final Commercial
Create Positivity
Next, in your initial post to the discussion, choose one of the three commercials and address the following:
- Who do you think is the target audience for this commercial?
- What do you think the sport brand’s promotional objectives were for this commercial: demand, education, image, or a combination? If you think there was more than one objective, which was the main purpose?
- What do you think made this ad effective?
Be sure to identify which commercial you chose in your initial post. In responding to your peers, comment on any ideas they had that you had not thought of, as well as any common themes that you notice between the different commercials.
