Business homework help
Business homework help. 1.ÿÿÿÿÿÿ Industry Research Report OverviewThe research report will require careful examination of the current structure and performance of the industry. Based on this research, there must be identification of a specific business opportunity that exists within the industry. More than one opportunity may be examined if they are complementary. Please note, these are DISCUSSION POINTS ONLY to kick start your thinking. Do NOT simply answer each issue with short statements. I am looking for an in-depth analysis of the industry. The key to a strong industry report is a focus on the INDUSTRY itself and not on a proposed solution. The second key is to provide meaningful analysis and not just report the facts or data2.ÿ ÿ ÿ ÿ3.ÿÿÿÿÿÿ Summary Statement and Abstractúÿÿÿÿÿÿÿÿ The summary focuses on the purpose and objectives of the research projectúÿÿÿÿÿÿÿÿ This section MUST provide a scope for the research project úÿÿÿÿÿÿÿÿ Provide an overview of the project you are undertaking and the benefits it should provide an organization úÿÿÿÿÿÿÿÿ Do NOT focus on your proposed solution 4.ÿÿÿÿÿÿ Situation Analysisúÿÿÿÿÿÿÿÿ What are the key issues/challenges/opportunities facing the industry? úÿÿÿÿÿÿÿÿ What are the underlying causes?úÿÿÿÿÿÿÿÿ What are the KEY SUCCESS FACTORS in the industry ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ i.ÿÿÿÿÿ Are these stable or changing? úÿÿÿÿÿÿÿÿ What are the drivers and rate of change in the industry 5.ÿÿÿÿÿÿ Industry Analysis úÿÿÿÿÿÿÿÿ Industry Overviewúÿÿÿÿÿÿÿÿ Structure and Performanceÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ i.ÿÿÿÿÿ Size of industryÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ii.ÿÿÿÿÿ Profit marginsÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ iii.ÿÿÿÿÿ Economic/Market structure ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ iv.ÿÿÿÿÿ Seasonality (if any) ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ v.ÿÿÿÿÿ Sensitivity to economic cycles úÿÿÿÿÿÿÿÿ This must include Porter?s Five Forcesúÿÿÿÿÿÿÿÿ Stage of Product/Industry Lifecycle úÿÿÿÿÿÿÿÿ Environmental Analysis (PEST)úÿÿÿÿÿÿÿÿ Recent (past) trends in the industry úÿÿÿÿÿÿÿÿ Future Directions 6.ÿÿÿÿÿÿ Market Analysisÿ úÿÿÿÿÿÿÿÿ Focus your discussion on the market that will most likely be impacted by the opportunity or problem being addressesúÿÿÿÿÿÿÿÿ Who is the target market ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ i.ÿÿÿÿÿ Is this a B2C or B2B market úÿÿÿÿÿÿÿÿ Undertake a demographic analysis úÿÿÿÿÿÿÿÿ Undertake a psychographic analysis úÿÿÿÿÿÿÿÿ Discuss and analyse consumer behaviourÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ i.ÿÿÿÿÿ Benefits sought (or problem solved) from the industry ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ii.ÿÿÿÿÿ Where do they find information on the productÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ iii.ÿÿÿÿÿ Price value equation ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ iv.ÿÿÿÿÿ Distribution (supply chain) channels in the industry úÿÿÿÿÿÿÿÿ Prevalent marketing strategies in the industry 7.ÿÿÿÿÿÿ Competitive Analysis úÿÿÿÿÿÿÿÿ Who are the major players in the industry ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ i.ÿÿÿÿÿ Who are the strongest and weakest ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ii.ÿÿÿÿÿ Which companies are adapting to the changes in the industry ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ iii.ÿÿÿÿÿ Who needs to change the most (or fastest) ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ iv.ÿÿÿÿÿ Where are they located úÿÿÿÿÿÿÿÿ What is their market share (what is the trend)úÿÿÿÿÿÿÿÿ What makes them successful?úÿÿÿÿÿÿÿÿ What are their core and distinctive competencies úÿÿÿÿÿÿÿÿ What is their sustainable competitive advantage 8.ÿÿÿÿÿÿ Completed Project Planúÿÿÿÿÿÿÿÿ Identify all of the activities, required to complete the final project successfully. úÿÿÿÿÿÿÿÿ Assign both deadlines and owners to each activity9.ÿÿÿÿÿÿ Bibliography
