Mathematics homework help
Mathematics homework help. Write a 7 pages paper on google in the mobile handset market. It is now a serious matter of market debate that Googles decision to access the mobile handset market with its Nexus One can be a next one revolution in consumer technology. This piece of research work presents a market analysis of Googles Nexus One mobile handset with different tools like SWOT, PESTEL, and five force analyses. This work focuses on the growth and expansion of Googles new mobile brand, the competitive environment, and its effect on the business and how can Google deal with opportunities and threats.Google is a very strong brand with $125 billion worth and an annual revenue of $10 billion. Googles access to the mobile handset market with its Nexus ones Android phone shows that it is the right time to come to dominate the market. David (2010) finds that there is plenty of room for every Smartphone marketer to grow. There can be various diversities that consumers are highly demanding for it. By 2012, American smart-phone sales will reach 525 million making up of all cell-phones sold. There are ample opportunities for brands to thrive. In the next three months, around 20 % of Americans are planning to buy an iPhone, and a surging 17% are aiming at purchasing an Android product. Googles new Nexus One can enhance those numbers since it runs on the Android system (Christian Science Monitor, MasterFILE Premier).According to the latest data from ComScore, Apples, and Googles market share of the smart-phone in inching up while other leading brands like RIM are slowly losing (Cheng, 2010, arstechnica.com). Cheng (2010) figured out that from September 2009 to December 2009, the overall market trend was very positive to Google. RIM and Microsoft have lost around 1 % in its sales and Palm has reduced sales by around 2.2 %, Apples Smart-phone was up by 1.2 % and Googles smart-phone reported a 2.7 % increase in its market share (Cheng, 2010,arstechnica.com).SWOT analysis is conducted to present an analysis of the current position of the business and it .involves looking in to the internal strengths and weaknesses and a firms external opportunities and threats.