Drama, Film, and Mass Communication homework help
Drama, Film, and Mass Communication homework help. Hello, I am looking for someone to write an essay on The benefits of cycling: a marketing opportunity for Powerbike in Thailand (*). It needs to be at least 3000 words.The project seeks to bring forth the marketing opportunities for power bikes in Thailand. For this, it begins with providing a detailed description of the current consumer market for this business, which includes the demographics and psychographics of the place. This is followed by the designing a positioning strategy for power bikes,including an example of a piece of advertisement for the same. Finally, an analysis is made with regards to the prospects of the enterprise moving to service the business market in Bangkok.Thailand has a population of 65.1 million. 10 million of this population thrives in the capital city of the place, Bangkok. Although Thais make up for the majority of the population of the place, the region has historically demonstrated migratory crossroads. The Khmer, Mon, Malay, Lao, Indians and Chinese are some of the races which have contributed to the ethnic diversity of the place. Despite the same, the region demonstrates high social and cultural integrity. Chinese constitutes the largest ethnic group while some of the other groups include Indians, Malays, Vietnamese and Cambodians. According to recent estimates by the United Nations Population Information Network, the Thai population is expected to reach 74 million by the year 2050. This fact is particularly favorable for the Powerbike marketers because of the availability of a large population. Additionally, the fact that 68% of this population lives in the rural areas are a blessing for the Powerbike marketers as they are less likely to afford to own four wheelers and would rather prefer bicycles, and bikes as substitutes. In general, rural population have greater demand for vehicles such as bikes, bicycles etc (Panthong, 2012). Moreover the migration of the urban population to Bangkok has aggravated the problems of land shortage, congestion, and air