Science homework help
Science homework help.
WEEK 4
One of this week’s topics is sponsorship activation. For this week’s forum, please provide answers to the following questions:
- Please do some research and define the concept of sponsorship activation.
- Please provide three (3) sports related examples of how activation was used to successfully market a product or service in sport.
- Finally, based on your research for this week, please provide the best example of sport sponsorship activation (in addition to the three provided above) you located. Please share you believe it was so successful.
Reminder: Please review the specific forum directions, as well as information on the forum grading iRubric, at the top of the page under the “Forums” link on the course navigation panel. The initial reply posts should be submitted by Wednesday night (11:55 pm EST) of each respective week. Your two replies to classmates must be in by Sunday night (11:55 pm EST) of each respective week.
Wagner, U., Hansen, K. R., Mette, L. K., & Josty, M. (2019). Improving service-center employees’ performance by means of a sport sponsorship. International Journal of Sports Marketing & Sponsorship, 20(1), 43-60. doi:http://dx.doi.org.ezproxy2.apus.edu/10.1108/IJSMS-10-2017-0109
Blake, J., Fourie, S., & Goldman, M. (2019). The relationship between sports sponsorships and corporate financial returns in south africa. International Journal of Sports Marketing & Sponsorship, 20(1), 2-25. doi:http://dx.doi.org.ezproxy2.apus.edu/10.1108/IJSMS-12-2016-0088