As a partner in a small communications firm, you have noticed that  your fellow partners and several employees have mentioned new product  ideas they felt were worth pursuing, but that none of these ideas have  been pursued.  Propose a formal process to determine if ideas that are  presented are worthy of market testing. Include the following in your  proposal:

• Likely sources of new product or business ideas
• Data gathering and factual analysis
• Ability to make creative leaps
• Need for fit with organization strengths and goals
• Confirmation of commercial viability

The final paragraph (three or four sentences) of your initial  post should summarize the one or two key points that you are making in  your initial response.
Your posting should be about 1 page (400 to 500 words) in length. 100% original, no plagariasm.