Marketing homework help

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Marketing homework help. Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
 

Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Tesla, SmoothieKing, Suave or Nintendo): Tesla

 

  1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response]40-60 at least a good sentence or two telling you chose this.
Gender: [Insert response] at least a good sentence or two telling you chose this
Income Bracket: [Insert response] at least a good sentence or two telling you chose this
Education Level: [Insert response] at least a good sentence or two telling you chose this
Lifestyle: [Insert response] at least a good sentence or two telling you chose this
Psychographics (Interest, Hobbies, Past-times): [Insert response] at least a good sentence or two telling you chose this
Values (What the customer values overall in life): [Insert response] at least a good sentence or two telling you chose this
Other items you would segment up on: [Insert response] Segment wise – family size –
 
How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users?
[Insert response] at least 4 good sentences (Use social media site not google for research)
 
What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response] at least 4 good sentences
 
What do these target customers’ value from the business and its products? Why do you think they value these items?
[Insert response] at least 4 good sentences
 

  1. Competitors

Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor. Higher range of brands
Competitor 1: [Insert response] at least a good sentence or two telling why you think this?
Competitor 2: [Insert response] at least a good sentence or two telling why you think this? Competitor 3: [Insert response] at least a good sentence or two telling why you think this?
 
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response] at least 4 good sentences
 
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
[Insert response] at least 4 good sentences – Lower price brands
 

  1. USP (Unique Selling Proposition) Creation

What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?
[Insert response] at least 4 good sentences
 
What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response] at least 4 good sentences
What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?
[Insert response] at least 4 good sentences
 
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?
Unique Selling Proposition: [Insert response]
Defense/Justification of USP: [Insert response] at least two good sentences, telling why you created this, why you think it will work?

  1. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?

  • BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
  • BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement: [Insert response]
Defense/Justification of Positioning Statement Creation: [Insert response] at least two good sentences, telling why you created this, why you think it will work?
Newly Created Motto: [Insert response]
Defense/ Justification of Motto Creation: [Insert response] at least two good sentences, telling why you created this, why you think it will work?
 
 
 
 
 
 
 
 
 
 
 

Points: 175 Assignment 1: Positioning Statement and Motto
Criteria Exemplary
100% A		 Proficient
85% B		  
Fair
75% C		 Meets Minimum Expectations
65% D		 Unacceptable
0% F
1. Define the brand’s target customers as indicated in the provided template.
Weight: 20%		 Thoroughly defined the brand’s target customers as indicated in the provided template. Satisfactorily defined the brand’s target customers as indicated in the provided template. Partially defined the brand’s target customers as indicated in the provided template. Insufficiently defined the brand’s target customers as indicated in the provided template. Did not submit or incompletely defined the brand’s target customers as indicated in the provided template.
2. Define the brand’s competitors as indicated in the provided template.
Weight: 20%		 Thoroughly defined the brand’s competitors as indicated in the provided template. Satisfactorily defined the brand’s competitors as indicated in the provided template. Partially defined the brand’s competitors as indicated in the provided template. Insufficiently defined the brand’s competitors as indicated in the provided template. Did not submit or incompletely defined the brand’s competitors as indicated in the provided template.
3. Examine the brand’s USP as indicated in the provided template.
Weight: 20%		 Thoroughly examined the brand’s USP as indicated in the provided template. Satisfactorily examined the brand’s USP as indicated in the provided template. Partially examined the brand’s USP as indicated in the provided template. Insufficiently examined the brand’s USP as indicated in the provided template. Did not submit or incompletely examined the brand’s USP as indicated in the provided template.
4. Develop a positioning statement and motto for the brand.
Weight: 20%		 Thoroughly developed a positioning statement and motto for the brand. Satisfactorily developed a positioning statement and motto for the brand. Partially developed a positioning statement and motto for the brand. Insufficiently developed a positioning statement and motto for the brand. Did not submit or incompletely developed a positioning statement and motto for the brand.
5. Clarity, writing mechanics, and formatting requirements
Weight: 20%		 0-2 errors present 3-4 errors present 5-6 errors present 7-8 errors present More than 8 errors present

 

Marketing homework help