Marketing homework help. You are required to suggest a Ramadan or Eid or National Day campaign for a local/international company for the KSA market. The campaign can be for TV ads, prints ads or any other media.
 
You are required to suggest a campaign for a company based on the concepts from Chapter 6: Advertising Design. Aside from describing how your campaign will be, you need to explain about the message strategies, types of appeal, and executional framework. You also need to state what types of media you will choose and your reasoning (Chapters 7 and 8). You also should ensure there is a cohesive argument in relations to the advertising design, media chosen with your product and target market.
 
The report should be in Times New Roman font, size 12, 1.5 spacing. The overall layout must be organized, with adequate structure, and correct spelling and grammar. Please use proper referencing technique – use the APA style for your in-text references and reference list at the end of your documents. Generally, the report should be in this order:

• Introduction to report
• General information about the company and campaign (1 paragraph)
• Background of Company (1 paragraph)
• Campaign information
• Product or service to be promoted (1/2 to 1 paragraph)
• Target market (and justify your chosen answer) (1/2 to 1 paragraph)
• Campaign description (including whether it is for Ramadan or Eid or National Day campaign) (1 paragraph)
• Other relevant information about the campaign (if relevant)
• Advertising Design and Media for Campaign
• Advertising Design (Chapter 6) – (1 to 3 paragraphs)
• Message Strategies (and justify your chosen answer)
• Types of Appeal (and justify your chosen answer)
• Executional Framework (and justify your chosen answer)
• Media Design (Chapter 7 and 8: Traditional and Digital media)
• What types of combination of media did you chose (and justify your chosen answer) (1 paragraph)
• Conclusion (1 paragraph)
• References (if needed)

 
Please summarize points or paraphrase and make sure you reference the sources. Marks will be deducted from those who submitted reports with a lot of similarities with other work (journal article, website info, newspaper article or magazines and other people’s work).
 
Rubrics for the project is as below.
 

DIMENSIONS	TRAITS	1	2	3
IDEAS	Background of Company and product/service to be promoted	Missing important information about company and product/service	Adequate information about company and product/service	Excellent coverage of company and product/service
	Target market	Repetitive or lack of clear point	Satisfactory argument	Excellent argument
	Campaign description	No example given	Adequate examples with no connection to the ideas	Relevant examples which connect to the ideas
	Advertising design – message strategies	Repetitive or lack of clear point	Satisfactory argument	Excellent argument
	Advertising design – types of appeal	Repetitive or lack of clear point	Satisfactory argument	Excellent argument
	Advertising design – executional framework	No example given	Adequate examples with no connection to the ideas	Relevant examples which connect to the ideas
	Media design	Repetitive or lack of clear point	Satisfactory argument	Excellent argument
	References	No reference	Available but inadequate, no proper referencing	Comprehensive compilation of reference
ORGANIZATION	Layout	Poor labelling of sections, sub- topics, tables and figures	Improper and inconsistent labelling	Sections, sub- topics, tables and figures are clearly labelled
	Sentencing	Poor sentence connection, long sentences	Acceptable sentencing but not clear enough	Excellent connection with clear sentences

 
 

Marketing homework help