Marketing homework help
Marketing homework help. MARKETING PLAN
FOR
Company/Group Name
Developed by:
Student Names
TABLE OF CONTENTS
EXECUTIVE SUMMARY.. 3
INTRODUCTION.. 4
Client 4
SITUATIONAL ANALYSIS. 5
Economic Forces. 5
Legal, Regulatory, and Political Forces. 5
Technological Forces. 5
Sociocultural Forces. 5
Neutral Environment 5
Competitor Environment 5
Competitor 1. 5
Competitor 2. 5
Competitor 3. 5
Competitor 4. 5
Company Environ. 5
Competitive Advantages. 5
SWOT ANALYSIS. 6
Strengths. 6
Weaknesses. 6
Opportunities. 6
Threats/Problems. 6
TARGET MARKETS. 7
Primary Market 1. 7
Primary Market 2. 7
Secondary Market 1. 7
Secondary Market 2. 7
MARKETINGIBUSINESS OBJECTIVES AND GOALS. 8
CURRENT MARKETING STRATEGY.. 9
RESEARCH OBJECTIVES. 10
Main Research Questions. 10
Information Collected. 10
Possible Marketing Actions. 10
REFERENCES. 11
EXECUTIVE SUMMARY
This section should be 1-2 pages and should highlight the key takeaways from the plan at this point. You should think of it almost like Cliff Notes. You should be able to understand the majority of the contents of the plan by reading only this section. Write this last!
INTRODUCTION
Hook the reader by introducing them to the problem.
Client
Brief description of the client and the main issues the client is facing.
SITUATIONAL ANALYSIS
This section should describe the current situation in which your client is operating.
Economic Forces
Description of the current economic conditions in the client’s market.
Legal, Regulatory, and Political Forces
Description of the current legal, regulatory, and political conditions in the client’s market.
Technological Forces
Description of the current technological conditions in the client’s market.
Sociocultural Forces
Description of the current economic conditions in the client’s market.
Neutral Environment
This section should describe the general business environment that all organizations are operating in.
Competitor Environment
This section should describe the competitive environment in which your client operates. In addition to a description of the general competitive environment and structure it should include a paragraph description on each competitor, specifically highlighting what their competitive advantage is, if any.
Competitor 1.
Description
Competitor 2.
Description
Competitor 3.
Description
Competitor 4.
Description
Company Environ
This section should describe the company environment. It should include a description and evaluation of the physical facilities, the location, the staff and should highlight the competitive advantages that the company offers.
Competitive Advantages.
SWOT ANALYSIS
Strengths
Make sure that these are positive things happening in the organization (within the organization’s control to some extent) that the company can utilize to take advantage of market opportunities.
Weaknesses
Make sure that these are negative things happening in the organization (within the organization’s control to some extent) that the company may need to address in order maintain profitability as an organization.
Opportunities
Make sure that these are positive things happening in the market (external to the organization) that the company may be able to take advantage of.
Threats/Problems
Make sure that these are negative things happening in the market (external to the organization) that the company may need to address in order maintain profitability as an organization.
TARGET MARKETS
This section should introduce the current and potential target markets for your client.
Primary Market 1
A description of your primary target market (i.e. the market segment that will produce the majority of your sales).
Primary Market 2
A description of your primary target market (i.e. the market segment that will produce the majority of your sales).
Secondary Market 1
A description of your secondary target market.
Secondary Market 2
A description of your secondary target market.
MARKETINGIBUSINESS OBJECTIVES AND GOALS
This section should describe the overall objectives, goals, and mission of the organization. It should also specifically highlight the marketing goals. What does your client hope to get out of this marketing plan?
CURRENT MARKETING STRATEGY
This section should highlight the current marketing strategy that is being utilized by your client. It should include specific tactics that are currently be used, the performance of those tactics, and the current budget for marketing available.
RESEARCH OBJECTIVES
This section should highlight the main reasons for undergoing research. What are the existing problems with data collection and analysis at your client?
Main Research Questions
This section should list the main research questions that will be answered by primary and secondary research. It should adhere to the following guidelines:
Main research question 1
Sub question 1 and hypothesis, if any
Sub question 2 and hypothesis, if any
Main research question 2
Sub question 1 and hypothesis, if any
Sub question 2 and hypothesis, if any
Main research question 3
Sub question 1 and hypothesis, if any
Sub question 2 and hypothesis, if any
Information Collected
For each sub question, you should highlight the information (i.e. actual questions or data) that will be collected and how it will be collected. Be specific in explaining the primary or secondary method that will be used and the sampling methodology.
Possible Marketing Actions
This section should highlight the marketing actions that could potentially result from either confirming or disconfirming your hypotheses. This should be more of a brainstorm of marketing tactics at this point based on possible outcomes.
REFERENCES
These should be in standard APA format.