Philosophy homework help
Philosophy homework help. Research ProjectMarketing Plan In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling acomprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice. Utilizing the ***Online Library,you will research the various elements of the marketing plan as it relates to this company.In Unit I you will provide a Company Overview and a PEST Analysis.Company OverviewThis section will provide the reader with a general understanding of the company and product/service offered by thecompany creating the value proposition for the customer. You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code,mission/vision/objectives, or any other general information about the company.PEST AnalysisThe purpose of this section of the marketing plan is to describe how changes in the business environment will affect thecompany. This will be achieved by the use of the PEST Analysis,which attempts to review how changes in thepolitical/legal environment will affect your company, how changes in the economic environment will affect the company,how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) intechnology will affect your company.Your submission should be a minimum of two pages in length double spacedwith a reference page and title page.References should includeat least one additional credible reference beyond the textbook. All sources used must bereferenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this weekconsider using Company Overview and PEST Analysis)