What role does an actual product’s packaging play in the marketing program? Give 2 examples of a brand you feel does an effective job in carrying through the “creative” from its IMC campaign components such as their website, TV commercials, print ads, radio ads. outdoor ads, search engine ads, mobile promotions, etc. to the “point of sale” experience which could be online and/or in-store.

Your example CANNOT be Unilever, Kraft Foods, Kohl’s, Nike, Starbucks, Uber, iTunes, MasterCard, Target, Swiffer, JC Penney, Kraft Mac & Cheese, Folger’s, Campbell’s, Heinz, Dove, Hershey’s, Papa John’s, Domino’s, Tropicana, Victoria’s Secret, Band-Aid, KFC, McDonald’s.

At least two additional sources are cited and used to support insights.