Communications Homework Help

In order for an undifferentiated targeting strategy to be effective, the market must

be          .

         is the process of dividing the total market into groups.

If a firm uses one marketing mix to target a single market segment, it is using a(n)          .

In marketing, characteristics of potential customers that are used to divide them into markets are called          .

Income, education, family size, and social class are examples of          .

Fill in the blanks with the words that would best complete the passage:

Fill in the blanks with words that would best complete the passage.

segmentation variables Psychographic variables concentrated targeting strategy Sociocultural variables Geographic variables market segmentation Heterogeneous homogeneousdemographic variables Differentiated targeting strategy