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University of the Cumberlands Future of Digital Marketing Reflection Paper

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Research Project #3

Watch the following video on Digital Marketing:

Digital Marketing Strategies 2021 and Beyond: https://www.youtube.com/watch?v=bGQG_-OG6fs

After watching the video, provide a video reflection paper that addresses the following. 

1) What are 3 key aspects of digital marketing in the future the video highlighted as essential to know?

2) What key digital marketing technique or strategy do you believe is the most interesting and why?

  • 3) What is the overall impact the video suggests marketing technology has to be able to provide a competitive advantage for a company?

4) What do you think the future of digital marketing looks like in the next 2-3 years?