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University of Maryland Baltimore Social Media Campaign Paper
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Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.
- Define the problem among the target population
- Research and gather data and statistics on alcohol use among the target population
- Identify evidence-based practices used for the target population (See EBP matrix attachment).
- Identify a social media platform for the campaign (ex. Facebook, Twitter, Youtube, Instagram, etc) and describe the rationale for the platform
- Develop health promotional strategies targeted for the population
- Describe how you plan to monitor the success of your campaign.
