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The Citadel Investigation of a Possible E Coli Outbreak in Salinas City Discussion

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Background: The CERC manual provides many tips for media writing in a crisis. In this discussion, you will use those tips to write and post an example press release. and comment/critique each others’ releases.


Question: Imagine a crisis/disaster event that has just happened in your community. Using the suggestions on pp. 18-24 from the CERC Media reading, and the resources below, create a press release for the unfolding event. Write a formal press release that would be sent to traditional media outlets (radio, TV, print) that covers the information required and communicates pertinent information to the public.


Resources: https://class-pr.com/blog/how-to-write-a-press-rel… (how to conduct assignment)


Course Syllabus: This is an advanced examination of modern emergency management concepts, national and international trends, practical and political issues and policies, technological applications to emergency management, and the development and practical implementation of sound emergency management practices designed to protect people, communities, critical infrastructure and key assets. Course content includes reviews of emergency management policy and procedures in the U.S. and other countries, legal issues, social science perspectives, planning concepts and techniques, disaster modeling, operational problems, analytical methods, special populations, and management styles. Case studies are used to examine examples of effective and ineffective plans, responses, and recoveries from natural and technological disasters.