Marketing Homework Help

The topic is on “Amazon Go”   1000 words with minimum 4-5 References 

First two parts are “Amazon Go” in general: 

Organizational overview

a.      Name of organization

b.     Mission statement, organization’s basic values and philosophy

c.      Geographic location

d.     Product mix

–        Single product

–        Product line(s)

2. New product description

Parts 3 and 4 are specifically about “Amazon Go in the UK (United Kingdom)” 

3. Marketing research

            a. Consumer analysis

                        – Demographics

                        – Psychographics

                        – Behaviours (eg: purchase behaviours)

                        – Geographical considerations

            b. Industrial analysis, if applicable

                        – Competitor analysis

4. Segmentation

            a. Criteria

            b. Target market(s)