Marketing Homework Help

Please answer these two questions in APA style. 

Each answer should be of 150 words

Also include, one academic reference for each question

Question 1) We always hear that we should strive to exceed consumer expectations. some say this is not always the case. provide an example of a time when your expectation was not only met but exceeded yet your evaluation of the outcome was dissatisfaction. why do you think you reacted that way?

Question 2) It is often said that “market share is the best indicator of company performance.” is this a reasonable statement?