Marketing Homework Help

Unit VII Case Study After completing this unit, you should now understand the ethical issues that can occur in every step of the research process, from identifying the problem to analyzing the data and presenting the information. Below are several research case studies, one of which you will choose to review. Analyze the possible ethical implication of your chosen study. Based upon the details of your chosen case study, discuss the possible ethical implications to both the client and the researchers. Follow the instruction listed below. Choose one of the following case studies:

Decision Analyst. (n.d.). A decision analyst proprietary panel of users. https://www.decisionanalyst.com/media/downloads/proprietarypaneltanningproducts.pdf 

Decision Analyst. (n.d.). A qualitative approach to understanding the path-to-purchase. https://www.decisionanalyst.com/media/downloads/QualitativePathtoPurchase.pdf 

Decision Analyst. (n.d.). A rose of any other color. https://www.decisionanalyst.com/media/downloads/RoseOfAnyOtherColor.pdf 

Decision Analyst. (n.d.). China: A new world of possibilities. https://www.decisionanalyst.com/media/downloads/China ANewWorldofPossibilities.pdf

Case studies are attached. Pick only one to write out.

After reviewing the case study, provide a summary of the case in your own words. Then, analyze the ethical implications involved in the study. In your analysis, be sure to answer the following questions: How do ethics play a role in marketing research? What are possible ethical implications for the client? What are possible ethical implications for the researcher? What should be included in the client/contract agreement to counteract ethical issues? Your case study must be a minimum of two pages, and at least one academic source should be used in addition to the case study itself. Any information from the sources must be cited and referenced in APA format, and your paper should be formatted in APA style.