Marketing homework help

For this assignment, you may choose to represent either Amazon or Walmart. If you selected Walmart as your company, you would assess Amazon’s practices. If you selected Amazon, you would assess the practices of Walmart. As the representative of your chosen company, you have been asked to identify the three most impactful, disruptive technologies that your competitor is using to secure market share. You will then address how that disruptive innovation should be treated in your selected company at each of the three identified change management tiers (i.e., enterprise, organizational, and individual). If you choose to include graphs or figures, they should be included in an appendix. Your audience for this paper is the executive leadership of your selected company. However, you are expected to write in an appropriate academic voice.

Length: Your assignment is to write a paper of 5-7 pages, not including a cover page, references, or appendices.

Please consider that those holding doctorates in business are often hired for their professional and academic expertise to offer solutions to businesses in need. This assignment is geared toward helping you discover how you might respond if asked to act in this role.

References:  Include at least 4 references in your selected company.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic.