Marketing plan for your projected hospitality business-IKEA
This is my business course, and I am in healthcare administration and management. If you are an HCA student, you will develop a marketing plan to promote two new service lines to two diverse target audiences in your community. The company I choose is IKEA, so I need a Marketing Plan for your projected hospitality business. This will include two service lines.
There are two parts to this assignment. Please see below:
Create a new product or service for the company.
Brainstorm and then create a new product or service for the company you have chosen for your final project. (Remember, students are to use the same company for the entire class assignments.)
Adapt a marketing campaign for a specific country.
Explore a country in which you would like to move into. Understand the culture, customer needs, and other related information. Then decide how you would market your new product/service in that country. Research any current marketing efforts that have taken place. Either adapt a current campaign or design a new marketing campaign for that country.