Prior to beginning work on this assignment, review the following through the Growing Your Business simulation, the Strategy video available in the Supplementary Review Materials through the Help section, read through the pop-up screen titled Thoughts as you prepare your Strategy that will show when you go to the SWOT and Strategy tab of the TriCorp simulation, read the Internal Emails, and read the Welcome on Board memos. Additionally, read The U.S. Medical Device Industry: Strengths, Weaknesses, Opportunities, and Threats, The Potential of Medical Device Industry in Technological and Economical Context, and Introduction to the Special Issue.
The final section that must be completed in the Growing Your Business simulation for Week 1 is your SWOT and Strategy. Your Strategy, in particular, should be guiding all of your decisions (in the corporate world one of the primary reasons business commitments are not met is the misalignment between decisions and strategy). This will be your compass when making decisions for your organization.