Other Homework Help
BUS 611 Westcliff University E Commerce Marketing of Amazon Paper
Ignore the above line.
1.Pick a real time organization that is doing E-commerce marketing. Analyze the organization
situation based on the SOSTAC® framework.
2.For the same organization please answer the following: a) Explain the elements of the marketing mix. Predict the changing nature of business models due to social media. Formulate a management model that can be implemented to accommodate for these factors in terms of business decisions. b) Analyze key issues in managing digital marketing.
Please answer 1 and 2 separately using the same organization. with 3 peer reviewed articles for each as reference with in-text citations.
Textbook: Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: Planning, optimizing, and integrating online marketing (5th ed.). Routledge Publishing. ISBN : 978-1138191709
