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MKTCB 574 UOP Strategic Marketing Social Mobile & Analytics Competency Presentation
Assessment Information
This assessment is comprised of two parts. In Part 1, you’ll continue working on your Strategic Marketing Plan by completing Part B. In Part 2, you’ll create a presentation to show the depths of how a company can benefit from better use of social media channels.
Assessment Directions
-Part 1: Strategic Marketing Plan – Plan B
Download the Strategic Marketing Plan worksheet and complete Part B
-See attachment
–Part 2: Digital & Social Media Strategies Presentation
Many digital and social media sites are widely used in marketing strategies.
Create a 10- to 15-slide presentation with detailed speaker notes and visual elements.
Complete the following in your presentation
- Identify a company that could benefit from better use of social media.
- Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
- Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
- Determine key performance indicators to measure the success of the online strategy.
