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California University of Management Google Merchandise Store Questions
I’m working on a web analytics multi-part question and need an explanation to help me learn.
Log in to the Google Analytics Demo Account (http://analytics.google.com/analytics/web/demoAcco…). You should have a google account.
Part I:
Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Acquisition Report.
- Identify the traffic source with the highest level of engagement.
- Identify the source that is sending the most traffic to the site.
- Identify the top-performing keywords.
- Identify the top-performing social channel.
Part II:
Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Behavior Report.
- Identify the pages with the highest bounce rates.
- Identify the page with the highest exit rate.
- Identify the most used keywords in Site Search throughout 2019.
Part III:
Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Conversion Report.
1. Identify the highest converting goals.
2. Identify the micro-converting landing page.
3. Identify the macro-conversions.
4. Identify the highest converting landing page.
5. Identify the point in the conversion funnel where the most conversions are being lost.
