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FIN 691 California State University Long Beach Market Organization Discussion

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Compare and Contrast the following firms

· NDAQ,CBOE, ICE, VIRT, MKTX

o List the key business segments and revenues for each

o List key asset classes that each firm provides services for

o Briefly assess the business model

§ Assess the significance of each business segment

§ Assess barriers to entry, competitive threats

§ Name 1 way GS or JEF is similar to the above firms

§ Names 2 ways GS or JEF is different from the above firms

§ Describe any way in which the firms are similar to or dissimilar from COIN.

o Which metric(s) would you select to value these firms and why