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Avila University Companys Current Marketing Goals and Strategies Discussion

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Review of current marketing strategy and performance

Describe the firm’s current marketing strategy with respect to products, pricing, distribution, and promotion. Which elements of the strategy are working well? Which elements are not?

Describe the firm’s current performance (sales volume, market share, profitability, awareness, brand preference) compared to other firms in the industry. Is the performance of the industry as a whole improving or declining? Why?

If the firm’s performance is declining, what is the most likely cause (e.g., environmental changes, flawed strategy, poor implementation)? 

Name of the company : Pefect Petals Florist for example:https://www.perfectweddingsandeventsflorist.com/ga… 

  • Attends events and conferences for wedding and event florist to build connections 
  • Tish (owner currently doesn’t have any direct social media goals, but overall wants to utilize the free marketing on these websites etc