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Columbia College Marketing Articles Analysis & Amazon Inc Service Description

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DQ1:

research six (6) peer-reviewed articles that can be used to answer your

upcoming PA 1 assignment. Your discussion should summarize the articles in such a way that

it can justify any arguments you may present in your PA 1 assignment and should be different

from the abstract. In addition to your researched peer-reviewed article, you must include an

example of the article researched as it is applied by industry (company, business entity, and so

forth).

Please note: This article summary should not be the only article researched for your PA 1

assignment. You may (and should) have several other articles researched to fully answer your

PA 1 assignment. The concept of this DQ is to allow students to be proactive in the research

necessary to complete this assignment. You may use your article summary, partially or in its

entirety in your PA 1 assignment.

Important: Please ensure that your reference for the article is in correct APA format, as your

reference in your discussion post. Depending on which electronic database you use, you

should see a “Cite” selection for your article. In addition, there should be a variety of articles

summarized and as such, students should have different articles summarized. Your summary

MUST include ALL of the following in your DQ post (include every item in the bullet list below,

or you will not receive full credit):

Do these in order:

● In correct APA format, write the Reference of the article.

● Clearly state what the article is about and its purpose.

● Describe how you will use it in your upcoming assignment.

● Repeat for a total of six (6) peer-reviewed sources.

PA1:

For Professional Assignment 1 – Write 5 pages APA format discussing the following

requirements:

1. Identify a product/service of your choice

2. Provide the description of your product and market

3. Identify your segment, target market, and positioning strategy

4. Conduct SWOT analysis

5. PESTEL analysis