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Miami Dade College Carnival Cruises Market Analysis Presentation
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Pick 1 hotel companies, 1 cruise lines and 1 restaurant chains, such as Hyatt, Norwegian Cruise Lines and Denny’s.
Look for the following information:
Brands- list them and describe who the target market would be, for example business person, families etc.
The category they are in, for instance luxury, budget etc.
Where the headquarters is
- How many hotels, rooms, ships and restaurants does the company own
- Any special promotions being offered
- Any presence in Miami, if so where?
- What countries are they in.
- List a position you would like
- List any management trainee programs or college programs they might have
- List any tuition reimbursement program they might have
- You can find the information from their web pages. The web pages are listed at the end of the corresponding chapters under internet sites.
- There are also web sites from associations which feature news articles on major companies. Look for the search link in each one. a couple of examples are:
- Hotel Online
National Restaurant Association
You might have to sign up in order to access any information.
You can also go the books’ link for web resources: American Hotel & Lodging Association
Due date: check calendar
- Note: Many companies have a lot of information under: about us, investor information, and corporate information in their web page. You can use google, wikepedia, associations like the ones listed above.
